Posts Tagged ‘Keep’

Truth and rumors: Businesses keep coming, going

Nov 28, 2010 Online Bakery

Truth and rumors: Businesses keep coming, going
The landscape of the business community here in Monticello continues to change, despite the stagnation of the once booming residential sector that doubled this town in size over the last two decades.

Read more on Monticello Times


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Are You Using The Fountain Of Youth To Keep You Youthful?

Sep 30, 2010 Delivered Birthday Cakes

None of us wants to get old but we can’t stop the slowly increasing number of candles on our birthday cake. Many people are waiting for the miracle drug – that fountain of youth that will keep us feeling and looking young. The bad news is there is no miracle drug but the very good news is there is a fountain of youth. It is called proper exercise. If you want to maintain your physical, mental and emotional health and your quality of life regardless of your age exercise is the key factor.

The aging process can be very unkind if we fail to take steps to take care of ourselves with the biggest problem faced as we get older the loss of lean body mass. Every year one half pound of muscle and bone mass is lost if not enough strength building and maintaining activity is done. This means that the very structure of our body deteriorates as along with the weakening of our muscles our bones weaken and grow brittle as well.

It was once believed that this was part of the aging process and nothing could be done to prevent it. But we now know it is not the passing years that cause it but lack of vigorous activity that stimulates the growth and repair hormones that can keep our body and mind strong and youthful.

If something as simple as a proper exercise program that contains mostly strength training exercise can slow down or even prevent this decay – deteriorate – and fall apart downward spiral why are more people not doing it regularly? It is hard to imagine who would not want the anti aging benefits along with a much higher quality of life that proper exercise has been proven to deliver over and over again.

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Many older adults resist the idea of beginning an exercise program because they believe that it is too late for them to start exercising or that they will not be able to do it. In reality, however it is never ever too late to begin a proper exercise program. Unless you are in a coma, you can exercise. If you can move, you can exercise.

But it will be well worth your time and effort, as just 2-3 sessions each week can maintain your strength and vitality throughout your entire life. You can transform your body from the inside out restoring health, improving physical function and preventing illness and disease.

Take it upon yourself not to let your world become smaller and less enjoyable by surrendering your physical capabilities. Proper exercise is not some optional luxury item but an essential form of preventative medicine, a critical ingredient for maintaining healthy bodies and minds.

Consider yourself lucky in that so much knowledge is available to make sure you never have to suffer the indignity of your health and mobility being eroded away. Make the most of this fact so you can always stay strong, fit and well to protect your future.


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Email Marketing Can Keep Your Business, Brand or Book in Front of Your Target Markets

Aug 25, 2010 Music Bakery

If we’ve given our target audiences something in exchange for their providing us with their email addresses, they should be thinking of us. Right?

Wrong. All of us are so inundated each day with online information that what’s in front of our eyes at any given moment has much more relevance to us than a free report or special discount we got four weeks ago.

What is a business, brand or book author to do? Even if we all wanted to write weekly newsletters (groan!), our target audiences already receive way too many long newsletters and long emails than they can possibly read. And writing a monthly newsletter is unlikely to keep us top-of-the-mind for our target audiences.

The answer is autoresponders – an automatic series of messages set to be sent at pre-determined intervals to the people who have signed up through our double email opt-in box on our websites.

Let’s review for a moment. A double email opt-in system is used because sometimes people put in fake emails to get our free report or special discount coupon we offer in order to capture email addresses. In a double email opt-in system, to get the freebie people have to confirm the email address they gave us.

They do this by clicking on the link they get in an email message to confirm that they want to be on our email list. And then they are able to download the free report or special discount coupon.

This double email opt-in also helps get autoresponders into the email boxes of our target audiences. If someone has said yes to getting our emails, those emails have a better chance of not being trapped in spam filters.

And because we use a company set up to do double email opt-ins, capture the emails in a database and allow us to send out autoresponders and one-time messages, it’s this company’s job to know more than we do about getting our emails past spam filters.

Now that we understand this, let’s look at an example of a series of autoresponders:

Let’s say that we have a French bakery. On our website we offer a recipe for easy-to-make croissants if people fill in their email addresses. Those people who do, after confirming their email, get taken to a page where they download the recipe.

And then here’s the genius of autoresponders – you’ve set up your autoresponder system so seven days after people first enter their email addresses, they get a short (this is key) email from you talking about the importance of using a certain kind of flour when making your croissants. And they also get another easy recipe right in the body of the short email (or a link to another free download).

Hey, now your potential customers might remember they meant to stop by your bakery or arrange for your pastries to be shipped to them. And the week after this …

You get the point for a bakery. But what’s a book author to do, especially a book author of a novel?

Book authors know that people often don’t buy a book the first time they hear about it. Several “mentions” may be required before a book reader clicks “buy this book now.”

Let’s run with this example. The free gift for the email opt-in could actually be – don’t laugh – a recipe for a dish that is a specialty of the region in which your novel takes place. Thus if New Orleans is your subject, you could offer a gumbo recipe.

The next week you might offer a brief email on historical gems of New Orleans that most tourists don’t know about. The third week you might offer a link to a recording of Zydeco music. See how this works?

And, of course, each autoresponder ends with something like: “If you enjoyed this sample of Zydeco music, you’ll enjoy my novel NEW ORLEANS STREETS, whose main character plays in a Zydeco band.” Obviously you would only say this if it is true. That’s why coming up with the ideas for autoresponders requires strategic marketing planning.

Keep your business, brand or book “top of the mind” by using autoresponders that give value to your target audiences and remind them of your business, brand or book.


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